Summary

• Even identical products can be perceived differently based on presentation, with higher perceived value reducing price competition pressure and increasing customer willingness to pay.
• Create scenes where products shine by showing them in use and highlighting functional benefits rather than just displaying the item alone.
• Add product-related stories that build trust and familiarity, such as sharing the effort put into sourcing products when direct development stories aren't available.
• Use memorable accents like effective copywriting and high-quality visuals, easily created with Draph Art's background changing and mannequin-to-model conversion features.

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The Same Product, but Different Value!

Do you know how to make the products you sell on your online store stand out? Even if you and your competitors sell the same products, the way they are presented can make a difference in how customers perceive their value. A good presentation highlights the features and advantages of a product, sparking a stronger desire to purchase.

 

Additionally, when customers perceive a product's value as high, the pressure of price competition decreases. When most consumers say, "I can't afford it," what they often mean is, "This product isn't worth that price." On the other hand, they'll willingly invest in something they believe is valuable.

 

In this post, we’ll share 3 product presentation techniques to increase perceived value, based on the book 80% of Customers Will Buy Even at High Prices by Tatsuo Muramatsu.

 

Create a Scene Where the Product Shines

To enhance your product's value, figure out the best situation in which the product stands out, and convey that to consumers. Typically, using photos that highlight the product’s functionality and advantages works best.

 

For example, if you are selling a detachable straw, instead of just showing the product, provide images that highlight its benefits. Show photos of the straw in use, or emphasize its easy-to-clean interior. You could also contrast it with a photo of a one-piece straw that’s difficult to clean to further emphasize your product's advantages.

 

Add a Product-Related Story

Sharing a story related to the product can build familiarity and trust with consumers. If you’re doing dropshipping or reselling, it might be hard to share a direct development story. In this case, you can highlight the effort put into sourcing the product.

 

For example, a sentence like, "I tried on 50 pairs of jeans to find this one," showcases the seller’s dedication to sourcing the best product, increasing consumer trust.

 

Accent Can Completely Change the Product

When we think of "accent," we usually think of emphasis in speech or music. In product presentation, adding an accent means providing a memorable aspect of the product. One of the easiest ways to add an accent is with effective copywriting. A catchy slogan can help consumers remember the product the way the seller intends.

 

For example, Uniqlo’s AIRism line uses the slogan, "AIR, you can wear." The phrase naturally evokes the feeling of something light and cool. Appropriately chosen copywriting like this can effectively imprint the product’s benefits in consumers’ minds.

 

Enhance Product Presentation with Draph Art

Product photos play a significant role in product presentation. Since consumers are sensitive to visual stimuli, using good product photos can have a double effect. With Draph Art, creating impressive product images becomes incredibly easy.

 

Change the Product Background

Do you want to emphasize a specific image for your product? With Draph Art, you can change the background of your product photos. Simply upload the original image and select a theme or enter keywords, and AI will generate various backgrounds that match the theme.

 

Switch from Mannequin to Model

Mannequin photos in clothing stores are easy to create but lack realism. With Draph Art’s mannequin-to-model feature, you can switch the mannequin to a real model while keeping the clothes intact, making the product stand out even more.