Today, I'd like to talk about solving the design and content creation challenges that many sellers face when running an online shop. Specifically, we'll focus on how to use AI solutions to create high-quality images and content without the need for design experts.
1. Realistic Challenges of Running an Online Shop
If you've operated an online shop before, you'll surely relate to this - especially if you're starting as a solo entrepreneur, the workload can be overwhelming.
Various Tasks for Solo Entrepreneurs
From product selection and inventory management to photography, creating product pages, marketing, and customer service... When you have to handle everything alone, two of the most time-consuming areas are 'image creation' and 'product page development'. Since these require specialized skills, many sellers struggle with them.
Importance of Design and Content Creation (and Time Required)
The elements that most influence purchasing decisions in online shops are images and detailed descriptions. This is especially true since customers can't physically see the products. However, to create high-quality images and persuasive descriptions, you need to master design tools like Photoshop or develop copywriting skills - which isn't easy in practice.
Cost Burden for New Entrepreneurs
When starting an online shop, you face various expenses: product inventory costs, advertising fees, and design outsourcing costs. Creating a single product page can cost anywhere from $50 to several hundred dollars. If you're selling multiple products, these costs snowball quickly. When you factor in platform fees, your profit margins continue to shrink.
2. How Draph Art AI Solves Online Shop Operation Problems
Draph Art is a powerful tool that solves these challenges! Based on generative AI technology, anyone can easily create high-quality images and content.
Creating High-Quality Banners with the 'Banner Ads' Feature
Draph Art's 'AI advertising material' feature automatically generates ad banners with just your product image and basic information. Choose your desired concept or enter it directly, and the AI creates complete advertising images that harmoniously combine logos, copy, and product images. No need for complex design tools like Photoshop.
▶ Try Draph Art's Banner Ads feature
Unlike existing template-based services (like Canva), you can freely adjust element positions while maintaining overall design quality.
Quickly Generate Product Page Content with 'AI Writing'
The recently added 'AI Writing' feature solves the challenge of writing product pages. It automatically creates content for blogs, Instagram, and product pages - just enter the product name, category, and features to generate persuasive content. You can even choose between formal, friendly, or casual tones.
▶ Try Draph Art's AI Writing feature
If you upload images as well, it automatically changes the image background to match the content, making it easy to create product pages with harmonious text and visuals.
Cost Savings on Design Outsourcing
Using Draph Art significantly reduces design outsourcing costs. Considering that creating a product page typically costs at least $50 and making an ad banner costs over $30, Draph Art offers excellent cost efficiency. You can purchase individual uses or subscribe monthly for even better value. The cost savings become particularly significant if you sell multiple products or need to create different versions of ads for A/B testing.
3. Using Draph Art to Enhance Your Online Shop
Upgrading Product Thumbnail Images with 'BG Generation'
If your product thumbnail backgrounds are monotonous or messy, try the 'BG Generation' feature. This uses AI image generation technology to create new backgrounds while keeping the product intact, upgrading the overall mood. Anyone can easily create suitable backgrounds without professional design knowledge. For example, if you're selling cosmetics, you can change to a simple white background or elegant marble to increase the product's perceived value.
▶ Try Draph Art's BG Generation feature
Transform Mannequin Photos into Professional Model Photos with 'Model Change'
Selling clothing or accessories? Draph Art's 'Model Change' feature can transform photos of clothes on mannequins to look like they're worn by real models. This is especially useful for resellers who only have mannequin images from suppliers. With Draph Art, you can easily create images that stand out from other online shops.
▶ Try Draph Art's Model Change feature
Customized Advertising Image Strategies for Different Products
Your advertising image strategy should vary depending on the product category in your online shop. Cosmetics benefit from clean, simple designs; food products need vibrant images that stimulate appetite; clothing shines with stylish worn shots.
With Draph Art, you can freely input design concepts to easily implement customized strategies for different products. For example, enter specific concepts like "minimal white-tone clean design" or "warm autumn mood," and the AI will generate images accordingly.
▶ Try Draph Art's Banner Ads feature
4. Creating Attractive Content for Resale Products
The biggest concern for resellers is 'differentiation.' The key is how to stand out from other shops selling the same products.
Background Selection Tips to Highlight Resale Product Differentiation
The same product can look drastically different depending on its background. Use Draph Art's BG Generation feature to choose backgrounds that emphasize your product's characteristics.
For bathroom products, premium marble or gold-tone luxury bathroom interiors can create an upscale image; for eco-friendly products, natural backgrounds can emphasize the environmentally-friendly aspect. Choosing backgrounds that align with your product's core values will help you stand out from other resellers.
▶ Try Draph Art's BG Generation feature
Create Clean Product Images with 'BG Removal'
If product images from suppliers aren't clean enough, try the 'BG Removal' feature. The AI automatically handles the background removal process that professionals would do manually, saving significant time and effort. After removing the background, replacing it with your preferred alternative dramatically improves image quality. These clean images are extremely useful for creating product pages or advertising banners.
This is particularly helpful when selling products from multiple suppliers, as you can create a unified look across different product images, improving your online shop's overall appearance.
▶ Try Draph Art's BG Removal feature
5. Managing Platform Fees and Marketing Costs
Online marketplaces charge various fees, including sales commissions (3-5%) and payment processing fees. To offset these charges, operational efficiency is essential. Using Draph Art not only significantly reduces design-related costs but also shortens the time spent on image creation and content writing. You can invest this saved time and money in more important areas like product sourcing or customer service improvement.
Conversion Rate Improvement Case
Ms. A runs an online cosmetics reselling shop. Previously, she used the images provided by suppliers as-is, but after renovating her product pages using Draph Art's 'BG Generation' and 'AI blog content' features, she saw a 30% increase in product page dwell time and a 25% improvement in conversion rates. Customers left reviews saying, "The product description was easy to understand and detailed" and "The images looked premium."
Time Savings Effect
Mr. B, a solo online shop entrepreneur, struggled with spending over 3 hours per product on page creation. After adopting Draph Art, he could complete high-quality product pages in under 30 minutes per item. He invested the saved time in finding new products and marketing, which led to increased sales.
Cost Reduction and Sales Growth Case
Ms. C, who runs an online clothing shop, was spending about $500 monthly on design outsourcing. After adopting Draph Art, she significantly reduced this expense and increased her advertising budget, reaching more customers. As a result, her monthly sales increased by 30%.
6. Starting with AI to Succeed in E-commerce
Running an online shop, especially in the early stages, requires significant cost and time investment. However, using AI solutions like Draph Art allows you to create high-quality content without design experts, leading to cost reduction and sales growth.
The benefits are particularly noticeable for resellers or shops with diverse product offerings. Take advantage of the free trial opportunity provided to new members and experience it yourself!
