Summary
- Product photography is essential for online sellers, but professional studio costs can be burdensome for small business owners. They can use AI technology to create high-quality images at a lower cost.
- When taking basic product photos with a smartphone, utilizing natural light and clean backgrounds can help achieve a more professional look.
- With Draph Art's AI features like BG Generation and BG Removal, you can automatically upgrade product photos and create images with various concepts from a single photo session.
- Using AI Model features, you can create images of products worn by models of various ethnicities, ages, and body types without the cost of hiring actual models.
- By following Draph Art's 5-step workflow (shooting-uploading-selecting features-AI transformation-selecting results), you can create professional product photos affordably while increasing conversion rates.
Do you run an online shop or sell products through social media? If so, you know how important product photos are. Even the best products struggle to attract consumers if the photos aren't appealing. However, hiring a professional studio for product photography isn't cheap. Today, we'll explore how small business owners can create high-quality product images without breaking the bank, particularly how to use Draph Art, an AI service, to reduce costs while increasing quality.
Basic Product Photography Tips
Let's start with some basic product photography tips. Don't worry if you don't have expensive equipment. Making product photos look professional with just a smartphone is simpler than you might think.
Preparing Basic Equipment
- Smartphone or digital camera
- Tripod (to prevent shaking)
- White paper or cloth (for background)
- Natural light or simple lighting
Utilizing Lighting
Lighting is the most important element in product photography. Creating high-quality product images with natural light is possible without additional equipment. Use soft sunlight between 10 AM and 2 PM near a window. Avoid direct sunlight and use indirect light instead. If shadows appear too harsh, you can soften them by reflecting light with white paper.
Setting Up the Background
A clean background makes your product stand out. Using white paper or cloth as a background can give a professional feel. Background treatment is key to making product photos look beautiful without a studio. If you plan to use AI to change the background later, it's important to shoot with a clear boundary between the product and background.
Practical Tip: Bend paper to connect the wall and floor to create an "infinity background" effect where the background appears continuous!
The Era of Automated Product Photography
Now, let's make your photos more attractive. With advancements in AI technology, automated product photo generation has become possible. This is a great opportunity for small business owners looking to reduce product photography time.
Enhancing Product Photo Quality with AI
After taking basic product photos, you can achieve results that look professionally edited through AI enhancement. It automatically applies brightness and contrast adjustments, color correction, and effects that make your products stand out.
A handmade accessory seller reportedly increased sales by 30% after using AI models to create images of people wearing necklaces that were originally photographed with a smartphone.
How to Use AI to Change Photo Backgrounds
AI background changing is truly innovative. Upload product photos taken at home against a white background, and AI will automatically change the background to create images with various concepts.
For example, online store "B" that sells bags showed the versatility of the same product by changing the background to various settings (beach, park, nature, etc.). Using AI to change photo backgrounds allows you to get multiple marketing images with different themes from a single photo session.
Creating Model Shots Affordably
Images of models wearing or using products convert better than product-only images. But hiring models and organizing photoshoots is expensive. Now, creating model shots affordably is possible!
Problems with Traditional Model Photoshoots
- Model hiring costs (minimum tens of thousands of won per hour)
- Studio rental costs
- Equipment and personnel costs
- Difficulty coordinating schedules
Due to these issues, many small business owners give up on model photoshoots.
Creating Cost-Effective Images with AI Models
Using AI models, you can create images of people wearing or using your products without actual photoshoots. This is an innovative way to create online store product photos affordably. You can choose from virtual models of various ethnicities, ages, and body types to create images that match your target customer base.
A clothing brand created wearing images for 100 new spring items in just one day using AI models. This would have taken at least two weeks using traditional methods. They were able to save significant time and money while achieving high-quality results.
How to Create Product Photos Affordably with Draph Art
What if you could do all this in one place? Draph Art is an AI-powered product photo generation service that helps you create product photos affordably.
Feature Introduction and Use Cases
A feature that creates new backgrounds for product photos. A cosmetics brand added seasonal backgrounds to simple product photos to create marketing content for each season.
2. BG Removal
A feature that converts images to have transparent backgrounds through cutout work. Online marketplace sellers use this as a base process to apply various backgrounds.
3. Multipack
Naturally arranges multiple products in one image, allowing stores selling gift sets or package products to create images without photographing actual sets.
4. AI Models
A feature that generates images of various models wearing or using products. Clothing, accessory, and cosmetic brands are creating images with diverse models and concepts.
5. AI Writing
A feature that automatically generates product descriptions or marketing text, helping with content creation from detailed page text to social media posts.
Workflow for Upgrading Product Photos with AI After Taking Affordable Photos
1. Take basic product photos with your smartphone (taking product photos affordably)
2. Upload images to Draph Art
3. Select desired features (background generation, model application, etc.)
4. AI automatically transforms and upgrades the images
5. Choose versions you like from the various options generated
6. High-quality images ready for immediate marketing use!
A small business owner running a home bakery said, "I didn't have the budget to hire a professional photographer, but thanks to Draph Art, I can create product photos affordably. Images that look like they were taken with AI models have increased my Instagram followers and sales."
Recommended Strategies for Online Sellers
Now that you can easily create high-quality product images from affordable model shots to automated product photo generation with AI's help, let's summarize strategies for using them.
- Use basic product photography tips to secure clean original images
- Create various marketing images by using AI to change photo backgrounds with different concepts
- Create product wearing/usage images using AI models
- Provide fresh content continuously by changing image concepts seasonally and for events
- Analyze which images have higher conversion rates through A/B testing and reflect this in your marketing strategy
The importance of visual content in online business cannot be overemphasized. Now, with the help of AI technology, small business owners can create product images of quality comparable to large companies. With Draph Art, you can create professional results while making product photos affordably. Start right now!
