How to Capture Customers' Attention in Online Stores

The time to capture customers’ attention is very brief.

It is said that the human brain can process images in less than a second. This implies that the time to attract the interest of new customers visiting an online store is very short, emphasizing the importance of creating an online store that can captivate customers’ attention instantly and continuously arouse their interest. 

 

The essential element of an attractive online store is quality product photos.

So, what is the best way to build an online store that will capture customers’ attention? It is using excellent product photos to captivate their gaze.

 

We know how good the products we sell are, but customers can only judge the products based on the information provided in the online store. That’s why most stores invest a lot of money and time in creating quality product photos. So, in this post, we will tell you about the types of product photos that are commonly used in online shopping malls. 

 

Types of Product Photos

It is important to understand the characteristics of each product and create product photos that can represent them well. The most commonly used types of product photos in online stores are as follows:

 

1. Solo Shot

This is the most common type of product photos, featuring only one product in a single photo. It is used in most circumstances where products are displayed, such as product catalogs, banner images, and product detail images, often created with a monochromatic background such as white or gray.  

 

2. Group Shot

This is a type where two or more products are featured in one photo. It is used when multiple products are sold in a bundle or when a product has varieties.

 

3. Lifestyle Shot

This type shows the actual use of the product. For clothing, this could involve models wearing items and for general products, it shows how the products are used in real life.

 

4. Scale Shot

One of the challenges in online shopping is that customers cannot clearly tell the actual size of the product. However, using scale shots allows customers to better understand the actual size of the product that may not be apparent in other photos. 

 

5. Detailed Shot

For small-sized products with intricate details like jewelry and accessories, detailed shots can emphasize the unique features of the product that may not be apparent in other photos. 

 

6. Package Shot

Customers place significant importance on product packaging more than we think. Throughout the process of browsing, purchasing, and receiving products via delivery, customers want a consistent shopping experience from start to finish. Including attractive and beautiful packaging shots that can manifest the brand’s uniqueness will draw more attention to our store’s products.

 

Creating Product Photos with Draph Art

Using Draph Art, you could get various types of product photos without having to rent a separate studio or prepare extra photography tools.

 

1. Clean, one - colored background

You can generate product photos that have clean, one-colored backgrounds with only the product left in the photo, all other objects completely removed. To make the photo look natural, additional shadows that are not present in the original photo will also be generated. You no longer have to rent a studio or photo shooting equipment to create product images.

 

2. Various themed background

Product photos that represent the product’s features and brand identity well are not easy to make. It requires a lengthy and complex process, starting from conceptual planning to hiring professional photographers who can express the concept well and purchasing necessary props.

However, with Draph Art, you can skip all these steps. Even with roughly taken photos from a smartphone, Draph Art’s AI can generate new product photos reflecting your desired concepts.

 

 

So far, we’ve looked into how to take good product photos for online stores.

 

Customers who visit an online store for the first time have no detailed information about the product which makes them  likely to be very sensitive to visual stimuli. Therefore, creating captivating product photos that catch the customer's eye is crucial. 

 

If you are concerned about the cost and time involved in creating product photos, consider using Drpah Art to easily create high-quality product photos.