Summary
- Template-based design tools (Canva, Adobe Express, Visme, etc.) make design accessible to everyone, even without professional design skills
- While they're great for basic design work like social media content and presentations, their template limitations can make it hard to create unique, creative advertising images
- As an alternative, AI-powered ad creation service 'Draph Art' has emerged, offering template-free design flexibility and quick generation of multiple ad versions
There are some amazing services that have made design work so much easier. They're called 'template-based online design tools,' with Canva leading the way, and they let anyone create great designs without being a professional designer. Let's take a closer look at what these tools have to offer!
What are Template-Based Design Tools?
These are online platforms where you can create designs using a simple drag-and-drop interface. They come with pre-made design templates, so you just need to swap out the text and images to get professional-looking results.
Popular Template-Based Design Tools
Let's check out some of the most widely used services around the world!
Canva
- One of the world's most popular design platforms. Canva's user base has grown exponentially in recent years.
- Recently added AI features for image generation and background removal
- While Canva's free version is great, the pro version offers even more templates and features
- Canva also provides extensive educational resources and tutorials
Adobe Express
- An intuitive design platform powered by Adobe's technology
- Offers easy access to core Photoshop and Illustrator features
- Perfect integration with Creative Cloud and access to Adobe's fonts and stock images
Visme
- A platform specialized in business documents and presentations
- Powerful data visualization tools make infographic creation a breeze
- Great team collaboration features and systematic brand asset management
Template Design Platforms Key Features
1. Rich Template Library
- Templates for everything from social media posts to presentations and posters
- Design assets organized by season and industry
2. Easy-to-Use Editing Tools
- Intuitive drag-and-drop interface
- Basic image editing features
3. Collaboration Features
- Real-time team collaboration
- Brand asset management
When They Come in Handy
- Creating quick social media content
- Designing company reports and proposals
- Creating corporate documents using brand kits
- Preparing visuals for team projects
Template Design Platforms Advantages
1. Super Easy to Start
- No design experience needed
- Intuitive usage
2. Time-Saving
- Quick work with basic templates
- Minimal repetitive tasks
3. Cost-Effective
- Reasonable subscription fees
- More economical than outsourcing
Template Design Platforms Limitations
While template-based design tools are innovative solutions, they can't meet all design needs.
1. Creative Constraints
- Limited to working within templates
- Hard to create truly unique designs
2. Advertising Material Challenges
- Time-consuming to create multiple versions for A/B testing
- Limited options for natural product and model interactions
3. Differentiation Limits
- Designs tend to look similar
- Difficult to express unique brand identity
New Alternative: AI-Based Design Solutions
To overcome these limitations, new design tools using generative AI are emerging. One of them, 'Draph Art', shows a specialized approach to creating advertising images.
Using generative AI features, it allows for design freedom without template constraints, natural interactions between products and models, and quick generation of multiple ad versions for A/B testing.
