The Reason Why You Need to Use Seasonal Keywords
Winter is fading away and Spring is nearly approaching. In such context, if you are an online store owner reading this post, are you utilizing seasonal keywords effectively? Seasonal keywords refer to words or phrases that experience a surge in search volume during specific times of the year. Using these seasonal keywords appropriately can lead to higher rankings for product pages of your website, resulting in increased visibility for your online store. Therefore, consistently leveraging seasonal keywords is crucial for achieving higher visibility in the competitive online marketplace.
Seasonal keywords are often associated with specific seasons, holidays, or special events occurring during a particular time. "Valentine's Day", "Christmas", "Summer Vacation" are common examples of such terms. For example, if you browse online stores in December, you might notice that even products totally unrelated to Christmas features the keyword. Like this! → "Christmas atmosphere cozy side table lamp"
Therefore, in this post, we'll introduce six carefully selected high search volume keywords in March and provide examples of how these keywords are being utilized in actual online stores.
March Top 6 Seasonal Keywords:
#1. <Spring Welcoming>
March marks the beginning of spring as the frozen weather thaws away. Hence, as shown in the graph above, the search volume for the keyword "Spring Welcoming" spikes in March.
Real-life example: In actual online stores, you may find product titles directly incorporating the keyword, such as "Spring Welcoming Back to School Look Women's Student Casual English Printing Sweatshirt." Additionally, by adding the keyword "Back to School Look," the relevance between the seasonal keyword and the product is enhanced.
#2. <White Day>
Similar to Valentine's Day in February, "White Day" in March is another significant event keyword. In real online store usage, titles like "Romantic White Day Recommended Shoes" are used for discount promotions. Using seasonal keywords in discount promotion titles not only increases traffic but also boosts purchase conversion rates due to lower prices.
#3. <New Semester>
March marks the beginning of a new semester, making "New Semester" a high-search-volume shopping keyword. In online stores, this keyword is utilized in product titles like "Nike Backpack School Bag Adidas Brazil Elementary, Middle, High School New Semester Notebook Storage," incorporating various student age groups and relevant keywords to widen the target customer.
#4. <First Half-Year Recruitment>
As many companies start their public recruitment processes in March, "First Half-Year Recruitment" becomes a high-search-volume keyword. Online stores selling items like formal shoes or suits can take advantage of this keyword in their product titles. For instance, product titles such as "Comfortable Men's Handmade Shoes for Interviews and Weddings" are shows the utilization of the keyword "Intrviews", which is a highly relevant term to "First Half-Year Recruitment".
#5. <Fine Dust>
Spring brings about fine dust pollution, making "Fine Dust" another high-search-volume keyword. In online stores, they are using this season keyword to highlight the mask's functionality in their product titles, like this → "Fine Dust Blocker Masks". Additionally, stores not directly incorporating the keyword in product names may include it as a tag to appear in relevant search results.
#6. <Cherry Blossoms>
Starting from the latter half of March, cherry blossoms begin to bloom, making "Cherry Blossoms" a widely used keyword. Due to its versatility, this keyword is employed across various categories in online stores. Examples include product titles like "Spring Cherry Blossom Black Dress", "Train trip for Cherry Blossom Strolls".
Prepare for the New Season! Generate High-Quality Backgrounds in a second with Draph Art
Even with effective keyword analysis, failing to capture customers with appealing product images can hinder success. In such cases, for store owners who want to change the thumbnail images of their products to match the season, Draph Art is the go-to solution. By uploading existing product photos, you can obtain high-quality backgrounds in 30 seconds, perfectly matching the theme you desire.
When you want to transform the denim jacket product photo you've been selling to fit the spring season, you can upload a mannequin wearing the jacket to Draph Art and select the spring theme. Draph Art will then generate a background that suits spring, along with a natural-looking model's face, as shown in the image on the right.
Are you planning to sell interview shoes for March? In that case, you can create a background that enhances the product's appeal. By uploading the product's photo to Draph Art, you can generate a sophisticated background that complements the product, as seen in the image on the right.
If you're selling masks, you can easily create a bundle shot using Draph Art. Simply upload the mask photo to Drapart and select the desired quantity, and you'll obtain a product photo that clearly displays the quantity of bundled products, as shown in the image on the right.
Café owners who want to create new beverage banners for spring can also use Draph Art. After taking photos of the beverages, upload them and input the desired theme as "Cherry Blossoms." You will get a natural-looking beverage product photo perfect for the spring season, as shown in the image on the right.
If you need photos in size suitable for social media content or want to create a vertical banner, you can use the AI Background Extension tool. Upload the product photo, specify the desired size as 1080x1920, and the background will be seamlessly extended, as shown in the image above. Once you have the image, try putting in the beverage name and promotional phrases into the empty spots. You will have a beautiful, quality banner.
Conclusion
- To enhance search results of your product page, seasonal keywords should be utilized effectively.
- Six optimal keywords for March: Spring Welcoming, White Day, New Semester, First Half-Year Recruitment, Fine Dust, Cherry Blossoms.
- Draph Art enables effortless creation of seasonal product photo backgrounds in just 30 seconds.
Today, we've explored the importance of seasonal keywords, highlighted six keywords suitable for March, and provided guidance on creating various seasonal and event-themed product backgrounds using Draph Art. Enhance your online store's sales by utilizing attractive keywords and captivating product images!
