[Summary]
Recently, many sellers have been captivated by Amazon's high success rates. However, relying on a single platform makes it difficult to generate stable income. In reality, successful global sellers operate multiple platforms simultaneously, including Amazon, Shopify, and Etsy. In this article, we'll explore the necessity of multi platform operations, success strategies, and how to efficiently manage multiple platforms using AI technology.
Amazon's Sweet Temptation
These days, YouTube and social media are flooded with provocative content like "Making $100,000 Monthly on Amazon" or "From Side Hustle to Quitting My Job." Many people are indeed being drawn in by such content. But what's the reality?
The reason I say "Don't Just Stick to Amazon" is exactly that - don't ONLY do Amazon. The common thread among successful global sellers is that they utilize various channels, including Amazon. Looking at actual data, sellers who operate both Amazon and Shopify show monthly sales more than twice as high as single-platform sellers. Let me explain why in detail.
Why Multi-Platform is Necessary
First, while Amazon is convenient, competition is fierce. Although it has a well-established FBA (Fulfillment by Amazon) system and solid Prime customer base, countless sellers worldwide are competing there.
Meanwhile, Shopify allows you to build your own brand site and directly manage marketing and customer data. While initial setup requires time and money, it helps build brand value and secure loyal customers in the long run.
Etsy specializes in handmade, vintage, and unique products. It has relatively low entry barriers and many customers looking for special items, making it great for targeting niche markets.
Real Challenges of Multi-Platform Operations
However, managing multiple platforms simultaneously isn't easy. Each platform has different image specifications and product registration methods. Especially when dealing with overseas consumers, handling customer service across time zones is challenging. Logistics management is even more complex - while Amazon offers FBA, other platforms require setting up separate delivery systems.
So I'll say it again: "Don't Just Stick to Amazon." Instead of ONLY using Amazon, try this approach.
Successful Multi-Platform Strategy
First, stabilize one platform.
Looking at the experience of a seller who achieved $50,000 monthly sales, they focused solely on Amazon for the first three months. It's more stable to expand to other platforms after becoming familiar with the FBA system and building customer reviews.
Second, focus on product localization.
Rather than simply listing products, you need product descriptions and marketing that consider each country's consumer characteristics. For example, U.S. consumers prioritize detailed product specs, while European consumers value eco-friendly aspects.
Third, build an efficient logistics system.
Strategically combine various options like Amazon's FBA, Shopify's 3PL (third-party logistics) partnerships, and local logistics centers.
Fourth, utilize data analysis.
Use tools like Google Analytics, Amazon Seller Central, and Shopify's analytics tools to understand market trends and consumer behavior, and apply these insights to marketing.
Fifth, establish a global marketing strategy.
It's important to mix marketing through global social media platforms like Pinterest and Instagram with targeted marketing through Google Ads.
Solving Multi-Platform Operation Challenges with AI
Let me introduce a new solution here. Draph Art is an AI-based product image creation service that automatically generates images compatible with major global e-commerce platforms.
It can create optimized images for each platform at once and produce customized images for different countries with multilingual support. It particularly handles Amazon's strict main image regulations and Shopify's various templates.
The biggest advantage is cost. You can save over 90% compared to professional photography, and use it at a reasonable price of 4,900 won monthly. Plus, the first month is free to try.
First Step Toward Becoming a True Global Seller
Let me emphasize one last time: "Don't Just Stick to Amazon." Don't fixate ONLY on Amazon - use multiple platforms, understand each platform's characteristics, and utilize efficient tools. That's the real key to success.
Systematic strategy and efficient operating systems are essential for success as a global seller. Draph Art will accompany you on your global seller journey. Start your free trial now!
