When starting a fashion e-commerce, product photos have a significant impact on customers' purchasing decisions. In particular, photos of clothes worn by models can provide customers with more realistic images, increasing their trust. That's why most fashion e-commerce sites use model shots as their main and detailed page images.
The Importance of Photos with Models Wearing the Clothes
Photos of clothes being worn by real people can convey the fit and style more accurately than simply showing the garment alone. This allows customers to more easily imagine how the clothes will look and feel when worn. Therefore, product photos taken with models wearing the clothes are one of the most important factors for the success of a fashion e-commerce startup.
However, the process of finding and scheduling models can be more complex and costly than expected. Hiring professional models makes the photography process smoother, but it is more expensive, and the shooting schedule may be delayed to fit the model's schedule. On the other hand, using regular people as models is less costly, but they often lack photography experience, making it difficult to capture high-quality photos.
The Difficulties of Model Recruitment and the Burden of Revealing One's Face
Fashion e-commerce sites often need to frequently or even daily photograph new products for different styles and seasons, which can become a significant time and financial burden, especially for solo or small-scale fashion startup founders. It is also challenging to find models with the right mood and personality to represent the brand well.
While using you own face as a model could be a solution, it may not be suitable for everyone. SNS influencers may already be comfortable with public exposure, and their existing brand recognition can help promote the e-commerce site. However, for regular people starting a fashion business, the burden of revealing their face can be a deterrent.
As an alternative, some fashion e-commerce sites use photos without models' faces, but these tend to have lower visibility compared to images with models.
The dilemma arises - wanting to hire models to take product photos but being concerned about the cost, not wanting to reveal one's own face, and not being able to fully showcase the appeal of the clothes with mannequin photos. This cycle of worries and hesitation can ultimately lead to abandoning the dream of starting a fashion shopping mall.
Creating Realistic Model Shots Using AI Models
However, it would be a shame to give up on starting a fashion e-commerce just because of these challenges. One of the first options to consider is using "AI models" - you can create model shots for your product photos without hiring real-life models.
In recent years, the rise of generative AI has led many fashion e-commerce sites to utilize AI models to produce their product photos. Among the various AI model generation services available, both domestically and internationally, Drapeart is becoming increasingly popular among shopping malls.
Draph Art is a commerce focused generative AI visual solution that can remove backgrounds from existing photos, create new backgrounds, or extend backgrounds - all with just a single click. Let's see how you can start a fashion e-commerce without hiring models using Draph Art.
How to Create Fashion E-commerce Detailed Page Photos Using Draph Art
1. Swap the Face
You already have a free model available yourself! You can take photos of yourself wearing the clothes and then use Draph Art's face swap feature to replace your face with a different AI model. Draph Art offers a variety of racial options, so you can try different AI models to match your clothing.
2. Mannequin → AI Model
Many fashion e-commerce sites have photos of clothes on mannequins, as well as separate model shots. But with Drapeart, you only need the mannequin photos - it can seamlessly transform the mannequin into a realistic human model, including the face, hands, and legs.
3. Change the Image Background to Outdoor
Fashion e-commerce sites often need to prepare their next season's lineup months in advance. This means they may need to shoot winter coats and thick clothing in the middle of summer, which can be uncomfortable for the models and the production team. In such cases, you can take the photos indoors and use Draph Art to change the background, creating the illusion of an overseas location shoot, regardless of the season.
Conclusion
- Fashion e-commerce sites heavily rely on models, and the difficulties in model recruitment and photography often lead entrepreneurs to abandon their plans.
- Using AI models can help reduce the time and cost required, making it easier to start a fashion e-commerce business.
With the rise of convenient services supporting solo and small-scale e-commerce startups, the barriers to entry have become lower than ever. So don't hesitate - start your fashion e-commerce journey today with the help of Draph Art!
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