Summary

• Models in product photos significantly increase purchase decisions by helping consumers visualize products in use and understand size, fit, and proportion.
• The cost barrier (around 120,000 KRW per unprofessional model) can be eliminated with Draph Art's AI model generation functions.
• Three key features include: Mannequin-to-AI Model transformation that creates realistic human figures with matching backgrounds, Background with AI Model that adds models to product photos, and Face Swap that changes only a model's face.
• Each function generates multiple variations with different compositions while preserving important product details.
• These AI tools create professional-looking images without portrait rights concerns or expensive photoshoots.

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The Importance of Models in Product Photos

 

Did you know the significance of models in product photos? According to a number of reports in the e-commerce industry, online consumers tend to make more positive purchase decisions when there are product photos with real models than photos with only the product or mannequins. This is because photos with real models allow online consumers to have a more immersive experience. Looking at the product photos with models, consumers can imagine themselves using the product just like the models in the photo andeasi ly grasp information about the product such as its size, fit, and proportion. 

 

 

For instance, when consumers see a photo of a man engaging in everyday activities with a watch on his wrist, they can not only intuitively know the size and proportion of the watch but also imagine themselves in a similar situation, wearing the watch.

 

 

Therefore, model photos can provide consumers with a more realistic perspective of a product. With this additional information, consumers can make purchasing decisions more easily, ultimately leading to increase in conversion rates.

 

 

However, making model photos requires casting models, which can be quite costly for online sellers. Considering that the average cost of casting a unprofessional fitting model is around 120,000 KRW, it’s obvious that the expense can be burdensome. Hence, in such cases, you could utilize AI model generation functions in Draph Art that will help you create model photos quickly and easily without having to spend a lot of money.

 

AI Model Generation Functions of Draph Art

1. Mannequin → AI Model 

 

While using mannequins is an easy way to make product photos, the significant difference in body shape between mannequins and real people can make consumers feel that it is unrealistic. In this case, by using “Mannequin → AI Model” function in Draph Art, you can change mannequins into AI models that look like a real human.

 

 

Additionally, Draph Art generates backgrounds that match the product, adding attractiveness to the photo. If you want to generate a simpler background, you could input keywords in the following way: [color of your choice + wall], [one object of your choice]. The example photo above was created using the keywords, “white wall” and “plant." 

 

2. Background with AI Model

 

When your product photos look bland, we recommend you to use “BG with AI Model” function, where you can generate AI models in your product photo. By having a model in the image, your product photo can look more professional. When you upload one product photo on Draph Art, AI generates a total of 4 images with various compositions and models.

 

3. Face Swap

 

If you are unsatisfied with your models face, you could use "Face Swap" function. This feature only changes the model's face, with everything else left the same. Items around the face such as hats, scarves, and other accessories will remain unchanged, so this feature can be especially helpful to online sellers selling fashion accessories. 

 

Create captivating product photos using Draph Art’s AI Model generation features!