Conclusion
- Eye-catching product photos are the fastest way to showcase your items.
- Use cropping, atmospheric elements, and videos for effective product photography.
- Leverage Draph Art to create even more appealing product photos effortlessly.
A Picture is Worth a Thousand Words: The Importance of Product Photos
“What's the best way to take product photos that showcase your items effectively?” This is a common question for online shopping mall owners. Just like the saying "A picture is worth a thousand words," a well-taken product photo can outperform lengthy descriptions. Product photos are the quickest way to promote your items to consumers. Considering that customers spend only 3-5 seconds looking at detailed pages on average, it's clear how crucial a standout product photo is.
In this post, I’ll share three product photography tips to help you effectively showcase your products. These tips are especially useful for fashion accessory sellers on shopping malls, where beginner sellers often focus. If you sell fashion accessories, make sure to pay extra attention!
1. Highlight the Product Like a Star
When selling fashion accessories like hats or belts, many sellers use photos where models wear the items. However, if you only attach full-body photos, the product details might not stand out, reducing the focus on the product. It’s important to zoom in on key features to highlight the product’s details.
A helpful rule to remember is: “Remove distractions.” Distractions refer to anything that diverts attention from the product. For example, sometimes, a model's intense expression can draw the viewer’s eye away from the product. In such cases, cropping out the model’s face to focus on the belt or suspenders ensures that attention stays on the product.
Similarly, an excessive number of props around the model or product can clutter the photo. When shooting product photos, avoid props that might steal attention, like large prints or items with faces.
2. Create the Right Atmosphere for the Product
Changing the mood of a photo to match the product’s characteristics can offer a more immersive experience for consumers. Two easy ways to adjust the mood are using colored filters and controlling shadows.
A color gel filter, placed in front of a light source, allows you to create different lighting effects. For example, if you're selling bold items like harnesses or patterned stockings, you can use a vivid purple color gel filter to mimic a stage-like effect.
Another way to enhance a photo’s mood is by adjusting the shadows. You can control the size and intensity of shadows by changing the distance between the background and the subject. Find the best setup by experimenting with soft, diffused shadows versus sharp, dark shadows that suit your product.
3. Use Videos to Build Trust
For fashion accessories, videos showing the seller using the product can increase trust in your store. You can upload these videos not only to your product pages but also use them as promotional content on your SNS accounts.
When filming product videos, it’s best to use vertical video formats optimized for mobile. If you use horizontal videos on a shopping mall, the product may appear too small on mobile screens, with empty spaces on either side, reducing focus on the product.
A useful tool for filming product videos is a 360-degree turntable. Instead of making the model move to show different angles, the turntable smoothly rotates the product, displaying it from all sides. This technique works well for fashion accessories, and it's recommended to zoom in and highlight key details or textures while filming.
Create More Attractive Product Photos with Draph Art
After applying the tips above, you can use Draph Art to make your product photos even more attractive. Draph Art offers various features, such as changing the photo background or generating AI models to add professionalism to your product images.
Remember the rule mentioned earlier: Remove distractions! If you had no choice but to shoot against a cluttered background, Draph Art allows you to generate a clean and simple background without any design tools. Just upload your photo, and the AI will automatically generate a suitable background.
You can also generate AI models to create the desired atmosphere for your product. For example, in the photo above, the product alone looked plain, but after uploading it to Draph Art, an AI model was added to create a more engaging product image.
