Why Product Photos are Important in Apparel Ecommerce
Product photos are crucial for boosting sales in any shopping mall, but their importance is particularly heightened in clothing online stores. The reason lies in the nature of the online space. Consumers purchasing goods online must rely solely on photos or descriptions to make their purchase decisions since they cannot physically experience the products. Therefore, more information needs to be provided for items such as clothing or hats are worn by the user. Thus, providing consumers with as much information as possible through product photos is a crucial aspect of running a clothing online store. Therefore, in this post, we will share three essential tips for creating clothing product photos!
1. Prepare the product in the best condition for shooting
Product photos are the cornerstone of clothing shopping malls. When the items in the product photos that are provided by the store itself don't seem to be in their best quality or wrinkled too much, they won't stimulate consumers' desire to purchase. Therefore, preparing the product in the best condition before shooting is an essential step for creating quality apparel photos.
Of course, there are options for editing photos after shooting, but those who are not familiar with design tools may need to invest too much time in this process. Therefore, it is better to pay attention to preparing the product in advance. Check out the checklist below to perfect your pre-shooting preparation!
- Iron or steam the clothing to make it appear neat without wrinkles.
- Remove visible stains, loose threads, tags, etc.
- Ensure that accessories like buttons, ribbons, etc. are well-fixed.
- Fold any parts that need to be folded, such as sleeves or collars, as neatly as possible for setup.
Just by paying attention to the above four check lists, you can prevent consumers from being deterred by low-quality photos while browsing through your website.
2. Colors of the items should be shown accurately
Accurately representing shades of the clothing items is very important in online stores. Visual aspects such as color or shape directly influence consumer satisfaction with their purchases. If, for example, a T-shirt ordered online is a deep navy blue color instead of the light blue shown in the photo, consumers will immediately perceive their shopping experience with that store as unsatisfactory. Therefore, it is necessary to ensure that the colors of the clothes in the photos closely match the actual product.
Lighting is crucial for accurately capturing the colors of the clothes. Typically, shooting in well-lit areas using natural lights yields the best results. However, if that's not possible, it is recommended to position the lighting at a 45-degree angle from the product, as shown in the photo above.
3. Take photos from a variety of angles
Providing photos from various angles is essential for online shopping malls. By doing so, you can provide consumers with comprehensive visual information. Therefore, when creating clothing product photos, it's recommended to shoot from as many different angles as possible, including full-body images, close-up shots, and shots from various perspectives. Check out the checklist below to create product photos that provide consumers with the information they need.
- Front and back of the fashion item
- Photos showing the inner side of coats, jackets, etc.
- Photos highlighting specific details or elements. Ex) buttons, zippers, pockets, and textures
- Photos of all tags or labels accompanying the clothing. For example, brand tags. size tags, fabric tags, etc.
Edit product photos with Draph Art
After finishing the photo shooting, the next step is the editing process. While simple adjustments like color correction or stain removal can be easily done with Photoshop, more complex editing tasks such as changing the background of the photo or compositing a model's face may be challenging for those unfamiliar with design tools. In such cases, Draph Art can be used to change the background of the product photos with just a few clicks, alter the model's face, or even extend the background to fit the standards of different websites.
Changing the backgrounds of product photos
If the background is too cluttered or distracts the product, Draph Art can be used to create a clean background. It's also possible to generate background with desired themes.
Changing the model's face
When you've conducted a photoshoot with a model but want to change only the face, you can change the model's face with Draph Art. You can also select the desired gender and ethnicity.
Extending the background
By using the background extension feature in Draph Art, you can adjust the size of the photo without compromising its quality. If the size of the photo is too small, you can extend the background to meet the size requirements of the website where the photo will be uploaded.
Conclusion
- Product photos are especially important in apparel ecommerce stores.
- By preparing products in good condition, accurately representing colors, and taking photos from various angles, you can provide consumers with the information they need.
- Complex editing tasks such as changing backgrounds or altering model faces can be accomplished using Drpah Art.
