Summary

• Fitting models are crucial for e-commerce success as they show actual fit, form brand image, provide styling ideas, and build consumer empathy, making them essential for increasing conversion rates.
• Before recruiting models, establish a clear store concept by defining target customers, setting brand keywords, analyzing competitors, and developing consistent visual identity.
• Select models based on their consistency with brand image, body type suitability, measurements, portfolio, and professionalism, using methods like comparative analysis and checklists.
• Create effective job postings with clear requirements and conduct interviews that include fitting tests and camera tests to verify suitability.
• Consider AI alternatives like Draph Art that can transform mannequin photos into model-worn images, reducing costs for small stores with limited budgets.

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When running an online store, one of the most important elements is the quality of your product images. Especially for clothing and fashion items, photos with fitting models play a crucial role in consumers' purchasing decisions. Today, I'll guide you through the entire process from selecting fitting models to contracting them for store owners. I hope this guide helps upgrade your store's image quality to the next level.

 

1. The Role and Importance of Fitting Models in E-commerce Success

Unlike offline shopping, customers in online stores can't touch or try on products, so they have to make purchasing decisions based on the photos on the product page. In this case, a fitting model isn't just someone wearing clothes - they're an important marketing element that maximizes product value and stimulates consumer desire to purchase. Especially in Smart Store operations, high-quality product images are key to increasing click-through and conversion rates. This is because consumers associate the quality of product photos with the reliability of the online store.

 

Professional fitting model photos serve the following purposes:

 

1. They show the actual fit and feel of products: They demonstrate how items look when actually worn, which can't be conveyed through flat product images.
2. They form your brand image: The fitting model's image is directly connected to brand identity and determines the overall image of your store.
3. They provide styling ideas: Various styling options give consumers ideas for wearing the items and create cross-selling opportunities for multiple products.
4. They build consumer empathy: Appropriate fitting models help form connections with your target customer base and create the expectation of "I could look like this if I wear these clothes."

Fitting models are a crucial element that can determine the success or failure of your online store. So how can you effectively utilize fitting models? Let's look at this step by step.

 

2. Establishing Your Store Concept Before Selecting Fitting Models: Setting an Image That Matches Your Target Customers

Before finding fitting models, the first thing you need to do is establish a clear concept for your store. Your store concept is both the identity of the brand you want to present and a key element in defining your target customer base.

 

Steps to establish your store concept:

 

1. Define your target customers: Be clear about which age group, lifestyle, and preferences your customers have. Define specifically whether you're targeting women in their early 20s who pursue trendy styles, or office workers in their 30s-40s looking for sophisticated office looks.
2. Set brand keywords: Select 3-5 core keywords that represent your store. For example, these could be 'minimal,' 'luxury,' 'casual,' 'cute,' or 'unique.' These keywords will become the standard for all future marketing activities.
3. Analyze competing stores: Analyze which models successful stores with similar target audiences use and what style of photography they employ. This helps you understand market trends and find points of differentiation.
4. Develop consistent visual identity: Develop consistent visual elements from logos, colors, and fonts to product image styles. This visual identity will influence fitting model styling and photography direction.

When your store concept is clearly established, finding fitting models that match becomes much easier. For example, if you're targeting late teens to early 20s with a cute style, you need to find models with an image that matches. Your store concept becomes the standard for not just model selection but also photography style, background, prop selection, and overall image strategy.

 

After establishing your store concept, you should maintain consistency in detail page design, product descriptions, and photography style. Recently, more stores are efficiently creating product descriptions that match their brand tone and manner using AI writing tools.

 

3. Complete Guide to Global Fitting Model Recruitment Platforms: From Model Management Agencies to Freelance Networks

Now that you've established your store concept, it's time to explore where you can actually find fitting models globally. I'll introduce various international platforms where you can recruit fitting models.

 

Major Global Fitting Model Recruitment Platforms:

1. Model Management Agencies: Large agencies like IMG Models, Elite Model Management, and Ford Models represent professional models worldwide. Many have dedicated divisions for commercial and e-commerce models.
2. Modeling Websites: Platforms like Models.com, Model Mayhem, and Fashion Model Directory feature profiles of models from around the world, making them excellent reference sites to find the image and style you're looking for.
3. Casting Platforms: Sites like Casting Networks, Backstage, and MyCastingFile post not only model information but also audition details for various fields. They typically have categories subdivided by age, look, and specialty to help you find suitable models.
4. General Freelance Platforms: Websites like Fiverr, Upwork, and Freelancer allow you to search for "fitting model" or "e-commerce model" to find professionals offering these services globally.
5. Social Media Groups: Facebook groups and Discord servers dedicated to modeling often share recruitment information. You can also post your own recruitment notices. However, be careful with identity verification as it can be challenging in these informal settings.
6. Instagram and Social Media: Search hashtags like #FittingModel, #EcommerceModel, or #ShoppingModel on Instagram to find freelance models, or contact them directly via DM. Many models now build their personal brands through social media.

When using these platforms, it's important to clearly state your company name, shooting details, model fees, and other relevant information. Always ensure you're dealing with reputable sources and be cautious of scams - approach offers with unclear identities or conditions that seem too good to be true with healthy skepticism.

 

For efficient workflow, coordinate your model shooting schedule according to your overall plan for creating product pages. Consider factors like product arrival times, content production schedules, and upload plans.

 

4. Fitting Model Selection Criteria: How to Evaluate Body Type, Image, and Profile

You need clear selection criteria to find suitable fitting models. Let's look at what criteria you should use to evaluate and select models.

 

Key criteria to consider when selecting fitting models:

 

1. Consistency with brand image: Most importantly, does the model's image match your store's concept? A chic image model wouldn't fit a cute concept store, right?
2. Suitability of body type: You need to check if the model has a body type suitable for the clothing style you're selling.
   1. Oversized looks: Slender body types may be more effective
   2. Fitted clothing: Well-balanced body types are good
   3. Plus-size clothing: You need actual plus-size models
3. Body measurements: Check if the model's body measurements are appropriate for the standard sizes of the clothing you're selling. It's important to check detailed measurements such as the model's height, weight, waist circumference, chest circumference, etc.
4. Portfolio and experience: You can evaluate the model's expressiveness, pose diversity, and naturalness in front of the camera through their portfolio. Experienced models also have higher shooting efficiency.
5. Face and skin condition: Although these can be complemented by makeup, check if the basic skin condition and facial features match your brand image.
6. Hair style: Long hair tends to be preferred as it allows for various styling options, but short cuts might suit your store concept better.
7. Professionalism and attitude: Shooting experience, punctuality, communication skills, and other professional attitudes are also important selection criteria.
8. Possibility of ongoing collaboration: Consider whether you can work with the model long-term for a consistent brand image.

 

How to evaluate profiles:

When evaluating a model's profile, try these methods:

 

1. Comparative analysis: Compare multiple model profiles side by side to find the most suitable image for your store concept.
2. Image simulation: Place the model's photos alongside your product images to visually check their harmony.
3. Use a checklist: Create a checklist based on the selection criteria above to objectively evaluate each model.
4. Gather team opinions: If possible, it's good to hear various opinions. You can evaluate models from different perspectives.

Selecting the right fitting model is a process that requires time and effort, but it's an important decision directly linked to your store's image and success. Choose carefully to find the model most suitable for your brand image.

 

Also, when evaluating a model's portfolio, it's better to check full images similar to the actual shooting environment rather than cut-out images with the background removed. This allows you to judge the model's overall pose and atmosphere more accurately.

 

5. How to Write Fitting Model Job Postings and Interview Tips

Now, let's look at how to write job postings to find suitable fitting models and how to conduct effective interviews.

 

Effective Job Posting Tips:

 

1. Clear title setting: Use specific titles like "Seeking Fitting Models for Women's Clothing Store Targeting 20s" to attract appropriate applicants.
2. Essential information to include:
   • Shooting date and time: Specify whether it's one-time or regular
   • Shooting location: Exact location or area
   • Model fee: Hourly or per-session compensation
   • Usage media: Where photos will be used (store detail pages, SNS, ads, etc.)
   • Model characteristics wanted: Desired physical conditions, age range, image, etc.
   • How to apply: Contact information, email address, etc.
   • What to prepare: Portfolio, full-body photos, etc.
3. Store introduction: Briefly introduce your store concept and style so applicants can determine if they're a good fit.
4. Specify exact model requirements: Present specific conditions like height, size, body type, but avoid discriminatory elements.
5. Clarify scope of work: If there are additional duties besides fitting modeling (packaging, detail shot photography, etc.), specify them.
6. Professional and trustworthy tone: Use correct spelling and professional terminology to build trust.

 

Effective Interview Tips:

 

1. Review portfolios in advance: Thoroughly review applicants' portfolios before interviews and prepare questions.
2. Actual fitting test: If possible, have them try on some of your products for evaluation.
3. Camera test: Conduct a simple test shoot to check their naturalness and expressiveness in front of the camera.
4. Verify communication skills: Check their ability to change poses and expressions according to direction, and their communication skills.
5. Verify schedule management ability: If regular shoots are needed, confirm their availability and time management skills.
6. Clarify contract terms: Clearly explain model fees, shooting frequency, usage scope, contact methods, and other contract conditions.
7. Professional interview environment: Create a professional and safe interview environment to build trust.

 

Through these job postings and interview processes, you can find the most suitable fitting model for your store. Next, let's look at contracts and terms negotiation.

 

6. Fitting Model Contracts and Terms Negotiation: Model Fees, Copyright, Usage Scope

After selecting a fitting model, you need to negotiate and document clear contract terms. Properly conducting this step can prevent future disputes and establish a smooth collaborative relationship.

 

Key elements to include in contracts:

 

1. Contract period: Specify whether it's a one-time shoot or regular contract, and clearly state the start and end dates.
2. Model fees:
   • Payment amount: Specify hourly or per-session amount
   • Payment method: Cash, bank transfer, etc.
   • Payment timing: Day of shoot, next day, end of month, etc.
   • Tax-related matters: Withholding tax, etc.
3. Shooting conditions:
   • Shooting frequency and schedule: Once a week, twice a month, etc.
   • Shooting location: Studio, outdoor, etc.
   • Shooting time: Estimated time required per shoot
   • Clothing and styling: Whether hair/makeup is provided, responsibility for clothing preparation
4. Usage scope:
   • Usage media: Store website, SNS, advertising, etc.
   • Usage period: Specify how long images can be used
   • Geographic limitations: Domestic, international, etc.
5. Copyright and portrait rights:
   • Copyright ownership: Generally, copyright of the images belongs to the store
   • Protection of model's portrait rights: Guarantee images won't be used in ways that damage reputation
   • Agreement for additional use: Negotiation required for usage beyond contract
6. Contract termination conditions:
   • Termination reasons: Conditions under which either party can terminate the contract
   • Termination procedure: Advance notice period, etc.
   • Penalty: Penalty provisions for contract breach

 

Using standard contracts:

 

For fitting model contracts, it's good to use standard contract forms. Standard contracts include necessary legal elements that help ensure safe contracting. Use the basic form and modify it to suit your store's situation.

 

Considerations during contract negotiation:

 

1. Present fair terms: Offer fair model fees and conditions according to market rates.
2. Clear communication: Communicate all conditions clearly in writing, not just verbally.
3. Flexible approach: Allow room for negotiation as needed, and find win-win conditions for both parties.
4. Mutual respect: Approach negotiations with a respectful attitude, professional to professional.
5. Legal review: If possible, have the contract reviewed by a legal expert.

When contract terms are clearly agreed upon, before signing, make sure both parties understand and agree to all content. Signed contracts should be kept by both parties for future reference.

 

Key Points from Fitting Model Recruitment to Contract

We've now examined the process from selecting fitting models to contracting in detail. Let's summarize the key points for successful fitting model recruitment and contracting.

 

1. Establish a clear brand concept: First establish your store's identity, which becomes the standard for model selection.
2. Select suitable models: Carefully select models that match your brand image and target customer base.
3. Effective recruitment: Use various platforms and clear job postings to attract suitable talent.
4. Systematic interview process: Thoroughly check model suitability through actual fitting tests, camera tests, etc.
5. Set clear contract terms: Document all conditions to prevent future disputes and build stable collaborative relationships.

 

While fitting model recruitment and contracting are important processes in store operations, innovative alternatives have recently emerged that can reduce the time and cost burden. Using services that combine AI image generation technology and AI advertising production tools like Draph Art, you can transform mannequin photos to look like they're worn by real models, or create virtual models.

 

▶ Try Draph Art's Model Change feature

 

This technology can be especially helpful for small stores with limited budgets. Consider the pros and cons of hiring real fitting models versus using AI technology to develop the optimal strategy for your store's situation.

 

▶ Try Draph Art's Model Face Creation feature

 

Finding and effectively utilizing suitable fitting models is an important investment for the success of your online store. I hope this guide helps raise your store's image quality and further increases your sales.

In the next edition, we'll cover directing fitting model photoshoots, know-how for shooting various clothing products, and pose guides, so stay tuned for the next part!