Summary
- HeyGen is an AI video maker that turns text into videos with AI avatars, and it was ranked #1 fastest-growing product on G2 in 2025.
- The free plan lets you create 3 videos per month, while the Creator plan starts at $24/month with unlimited 1080p video generation.
- With 100+ AI avatars, 175 language translations, and automatic lip-sync, you can create content for global audiences.
- For product videos that don't need voice-overs, Draph Art's AI person feature offers a faster and more affordable solution that's perfect for e-commerce.
The AI video creation market is growing fast, and tons of AI video generators are popping up everywhere. Among them, HeyGen stands out as an AI avatar-based video creation platform. Today, let's dive into everything you need to know about HeyGen!
Oh, and while videos are important, if you're running an online business, you also need high-quality static images, right? Especially when you need model photos, check out Draph Art. Draph Art is an AI-powered product and model image generation service that saves over 90% of costs compared to professional studio shoots while delivering high-quality model images. It offers royalty-free backgrounds like free stock photo sites, and with the AI MIX feature, you can create images of models wearing your products in just 30 seconds. Plus, you can convert images created with Draph Art into videos, so you get both static images and dynamic videos!
1. What is HeyGen? AI Video Maker with AI Avatars
HeyGen is an AI video creation platform where you simply type in text and AI avatars naturally speak your words on camera. It was ranked #1 fastest-growing product on G2 in 2025 and is currently used by over 85,000 companies worldwide.
HeyGen Key Features
- AI Avatar Videos: Choose from 100+ avatars and 300+ voices
- 175 Language Translation: Create multilingual videos at once
- Auto Lip-Sync: Mouth movements perfectly match the dialogue
- Custom Avatars: Create your own avatar with your face and voice
What makes HeyGen better than Veo 3 or Sora 2?
While Veo 3 and Sora 2 focus on general AI video creation, HeyGen specializes in AI avatar-based content. It's way more efficient when you need videos with someone explaining things—like educational videos, product demos, or marketing content. The biggest advantage? You can create professional presentation videos without ever standing in front of a camera!
2. HeyGen Pricing Plans
HeyGen pricing starts free and scales based on your usage. Start with the free AI video maker and upgrade when you need more! Check out the HeyGen pricing page for full details.
Free Plan
- $0/month
- 3 videos per month (up to 3 minutes each)
- 720p resolution
- Watermark included
- Access to 500+ stock video avatars
Creator Plan
- $29/month
- Unlimited 1080p video generation
- Videos up to 30 minutes
- No watermark
- Access to 700+ stock video avatars
- 1 custom avatar
Team Plan
- $39/month (starts at 2 seats)
- All Creator plan features
- Team collaboration tools
- 4K video export
- 2 custom avatars
Enterprise Plan
- Custom pricing (contact sales)
- Unlimited video generation
- 4K resolution
- Priority support
- Dedicated customer success manager
If you're just starting out, test it with the free plan. Once you're ready to go all in, I recommend the annual Creator plan—at $24/month, you get unlimited videos, which is great value!
3. How to Use HeyGen: Complete Tutorial
Using HeyGen is super simple. Even if you're new to AI video makers, you can create your first video in 5 minutes! First, go to the HeyGen website and sign up. They support Google, Apple, and SSO login options.
Creating an Avatar Video with HeyGen
1. Click "Create Video" button, then choose from Video agent, Create in AI studio, or Use a template
2. Select "Create in AI studio" (create with pre-made AI avatars)
3. Choose your AI avatar
4. Enter your script (write it as text)
5. Select a voice (40+ languages, 300+ voices)
6. Edit your video (add text, media, captions, change background, etc.)
7. Click "Generate"! Your video will be ready in about 2-3 minutes. Pretty easy, right? They also offer features to create custom avatars or translate your Korean videos into English, Japanese, and Chinese all at once for global content creation!
4. Where Can You Use HeyGen?
HeyGen works great as an AI video maker across many different areas.
Marketing & Advertising
- Product intro videos
- Brand promotion videos
- Social media short-form content
- Ad campaign videos
Education & E-learning
- Online course creation
- Tutorial videos
- Internal company training materials
- Company announcements
Commerce & E-commerce
- Product detail videos
- Customer FAQ videos
- Multilingual product intros
- Live commerce content
Content Creators
- YouTube videos
- Instagram Reels
- TikTok content
- Blog videos
5. HeyGen AI Script Writing Tips
To get the most out of HeyGen as your AI video maker, you need to write good scripts. Follow this guide:
Effective Script Writing Tips:
- Clear and concise: Keep sentences under 20 words
- Natural speech: Write how people talk, not how they write
- Add pauses: Include commas for breathing
- Include emotions: Add directions like (smiling), (seriously)
Script Examples:
- Bad: "This product is an innovative solution applying the latest technology to provide maximum value to our customers."
- Good: "This product uses the latest AI technology. (smile) It'll make your daily life so much easier!"
6. No Voice-Over Needed? Use Draph Art for a Simpler Solution!
HeyGen is amazing for creating videos with AI avatars that speak. But not every video needs a talking model. In e-commerce and product marketing, sometimes a simple video showing a model wearing or using the product works better. That's when Draph Art's AI person feature for AI video creation is way more efficient!
When to use HeyGen:
- When you need detailed product explanations
- Educational content or tutorial videos
- When telling a brand story
- When explaining the same content in multiple languages
When to use Draph Art:
- When you just need to show product wear/use
- Social media short-form content (Instagram Reels, TikTok)
- Thumbnail videos for product detail pages
- When you need lots of product videos quickly
Draph Art Advantages:
- Faster production: HeyGen needs script writing; Draph Art just generates after creating model images and entering prompts
- Lower cost: Over 90% cost savings compared to professional studio shoots
- E-commerce optimized: Perfect for product wear/use videos
- No explanation needed: Visual appeal without voice-over or subtitles
Creating Product Model Ad Videos with Draph Art (Done in 3 minutes!)
Let's say you're selling a women's winter coat and want to create a model wearing video.
→ Go to Draph Art AI Person Feature
Step 1: Create Model Image
1. Go to [Person Mix] → [Person Shot] menu
2. Choose your AI person
- Various genders, ages, and nationalities available
- Select models that match your product's target audience
3. Upload your clothing product image and click [Mix with AI]
4. High-quality model wearing image complete! 2 images generated!
Draph Art's AI automatically adjusts the model's pose to fit the product and synthesizes the clothing to fit naturally on the model's body. It also auto-corrects lighting and shadows to create studio-quality images.
Step 2: Convert Model Image to Video
1. Click [Generate Video] button at the bottom of the completed image
2. Enter a simple AI video creation prompt:
- "Model smiling and slowly turning around"
- "Model touching the product while looking at the camera"
- "Model naturally walking forward"
3. Click Generate Video. High-quality model ad video complete!
HeyGen and Draph Art: Choose Based on Your Needs!
HeyGen and Draph Art aren't competitors—they complement each other.
- Need detailed product explanations in the video? → HeyGen for AI avatar explanation videos
- Just need to show product visuals? → Draph Art for model wearing videos
If you're running an online store, I recommend this strategy: use Draph Art to create basic videos for all products, then add HeyGen detailed explanation videos (like home shopping style) only for key products or new releases. This gives you the best bang for your buck!
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