Summary

• Diverse product photos with seasonal backgrounds help online stores stand out and target different customer segments, like showing baseball caps in water parks during summer.
• Creating varied product images traditionally faces challenges including high photography costs, time-consuming setup, and complex Photoshop requirements.
• Draph Art solves these problems by using AI to easily change product photo backgrounds without professional skills or equipment.
• The simple three-step process involves taking a basic product photo, selecting a theme, and letting the AI generate appropriate background variations.
• This technology allows merchants to create seasonal and targeted product images efficiently, improving conversion rates while saving time and money.

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Why online shopping malls need product photos of various concepts

When running an online shopping mall, product photos are an important element in capturing customers' attention and driving purchases. Diverse concept product photos can further enhance the appeal of your products. Even if you have products that are sellable year-round, using different product photo backgrounds for each season (spring, summer, fall, winter) can make your products stand out more than those sold on other shopping malls.

 

 

For example, let's take a baseball cap. In the summer, people often wear baseball caps instead of swimming caps at the beach or water parks. By changing not only the product title but also the thumbnail image to have a beach or water park vibe during the summer vacation season (June-August), you can immediately catch the eye of customers searching for caps for this purpose.

 

Additionally, even for the same product, different target customer groups may be attracted to different selling points. Preparing diverse product photos catered to each target customer group can also help increase conversion rates. For example, hiking shoes may be marketed as both outdoor gear and fashion items. In this case, it would be best to prepare two sets of product photos with backgrounds suitable for each selling point.

 

 

However, many online shopping malls find it difficult to implement diverse product photo concepts, as it requires significant time and cost.

 

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Difficulties in taking product photos of various concepts

1. Cost issues

Hiring a professional photographer or renting a studio can be expensive. Visiting multiple locations or preparing multiple studio sets for different concepts adds even more costs.

 

2. Time consumption

Even in a studio setting, repeatedly setting up and tearing down different sets to shoot the same product from various angles can be very time-consuming. In the worst-case scenario, the rental time may not be enough to complete all the necessary shots, requiring additional shooting sessions.

 

3. Low Photoshop proficiency

If you know how to use Photoshop, you can change the backgrounds of your existing product photos. But Photoshop is a professional design program, presenting a high barrier for non-designers to use.

 

 

To address these Difficulties, I recommend the Draph Art. Draph Art is a service that uses AI technology to easily change the backgrounds of your product photos shot indoors on a smartphone, without the need for Photoshop.

 

How to Change Product Photo Backgrounds with Draph Art

1. Take the photo

First, take a product photo indoors using your smartphone, focusing on the product itself without worrying about the background.

 

2. Select a background theme

Choose from the various background themes provided by Draph Art, such as seasonal, event-based, or location-based options, to best suit your product.

 

3. Generate the new image

Upload your photo to the Draph Art website, and their AI will recognize the product, remove the original background, and generate a new background according to the theme you selected. The 4 photos above were created with a "summer" concept.

 

 

 

We highly recommend using Draph Art to save time and money while providing high-quality product photos. If you want to improve the efficiency of your shopping mall operations, start using Draph Art right away.