A good detailed page is the key to fast conversion
Are there still shop owners out there using product detail pages directly from wholesale sites? If so, this post is for you! While using the detail page provided by wholesalers might make the product listing process easier, it doesn’t do much to stimulate consumer purchase desire. Especially if other shops are selling the same product with the same detailed page at a lower price, what happens? If the product and description are very similar, customers are likely to choose the cheaper option rather than shopping at your store. But by making small adjustments to your detailed page, you can reduce customer churn and achieve faster conversions. I'll explain the details in the body, so stay tuned!
4 Effective Detailed Page Design Tips for Fast Conversion
1. Highlight Price Merit in Your Own Way
If you're a shop owner doing dropshipping in open markets, you're probably familiar with the challenges of price competition. Your store might have been the cheapest one day, but by the next, you could find several stores selling the same item for less. And since dropshipping often involves low-cost consumables, you can't continuously lower your prices. In this case, you need to present unique pricing advantages on your detailed page to make consumers feel your price is reasonable.
For example, let's say you're selling a neck brace for 12,900 won. To make that price seem reasonable, what kind of message would be good to include on the detailed page? Using a phrase like, "Prevent neck disc problems for the price of a meal. Protect your body for life," introduces a new perspective, comparing the price to something as affordable as a meal, which most consumers consider inexpensive. If the customer feels the price is justified by this logic, they're less likely to leave your store in search of a cheaper option.
2. Quickly Capture Attention with Short, Relatable Messages
The average time a customer spends looking at a detailed page is only 3-5 seconds. That’s why you need to quickly capture their attention and appeal to the product's necessity. Short, relatable messages from the customer's perspective can effectively grab attention, especially if they address existing inconveniences or needs. When crafting these messages, it’s also important to consider your target customers and the characteristics of the marketplace you’re in.
For example, if you're selling a bundle of brown hair ties in various shades, you might emphasize design aspects on a women’s fashion marketplace like Zigzag or Ably. A phrase like, "Tired of your black hair tie standing out? Try these in different shades to match your hair color!" might work well.
On the other hand, if you’re selling on convenience-focused platforms like Coupang or Gmarket, emphasizing the product’s functionality would be more effective. A message like, "Stretches tightly without breaking" could be a better fit.
Although you could list all the features and benefits, remember that customers usually skim detailed pages rather than reading them in-depth. That’s why it’s crucial to determine and emphasize a key selling point that suits your target audience.
3. Increase Trust with Seller Comments or Customer Reviews
A strength and a weakness of dropshipping is that products come from wholesalers. Many of these products are sourced from China, and domestic consumers often have negative perceptions of Chinese-made goods. To build trust in dropshipping products, it's helpful to add personal comments from the seller. Including a short note on the detailed page explaining why you chose this product for your shop can increase customer trust in both the product and your store.
If customer reviews are already available after you’ve started selling the product, including positive reviews on the detailed page is another effective way to boost trust. Be careful when using screenshots of reviews, though. Capturing them as long text blocks makes it hard to read when scrolling on mobile devices. Instead, highlight key points, underline important parts, or otherwise make the message stand out to improve readability.
4. effectively Use Product Photos
A well-designed detailed page makes effective use of product photos. It’s important to use images that clearly showcase the features consumers want to see. If the basic photos provided by the wholesaler seem lacking, you can fill in the gaps by taking additional photos yourself. For example, if the original detailed page only includes a front view of the product, you could add side and back views by taking extra shots.
Tools like Draph Art make it easy to create eye-catching product photos. You can change the product’s background to one that matches a specific theme or replace mannequin shots with realistic model shots. Since the AI automatically generates these features, you can get results in less than 30 seconds just by uploading the photos you want to modify. It’s a great tool for dropshipping shop owners who don’t have time to spend on each detailed page.
Change Product Background with Draph Art
Replace Mannequins with Models Using Draph Art
Conclusion
- Even in dropshipping, a well-designed detailed page is crucial for fast conversions.
- You need to quickly appeal to consumers with effective product presentation.
- Make the most of product photos, and tools like Draph Art can help reduce the time spent on creating detailed pages.
Today, we’ve explored how to design detailed pages for dropshipping products. Try using an automatic AI tool like Draph Art to create attractive detailed pages while cutting production time in half!
