4 Tips for Writing Product Descriptions that can Increase Conversion Rates

 

One well-written product description is worth ten advertisements!

 

Obviously, one production description cannot surpass ten advertisements, but that is how much we want to emphasize the importance of a well-written product description!

 

Good product descriptions serve a lot more than just simple information delivery. They enhance the overall user experience of a website and strengthen its SEO, boosting the store’s search results rankings. Therefore, crafting appropriate product descriptions is very important for online stores. However, this could be challenging for early-stage online sellers. So, in this post, we’d like to share four golden tips for writing product descriptions for business owners who wish to write them well.

 

1. Use appropriate SEO keywords

 

When a store’s product pages appear at the top of research results, the number of online consumers reaching the site increases as well as brand awareness. Therefore, it’s crucial to use keywords highly relevant to the product in the description. To select the right keywords, start by identifying what keywords were used by consumers who purchased similar products. Utilize services like Google Ads, SEMrush, or Naver Keyword Tool, etc. to find out keyword search volumes and number of clicks before drafting the description.

 

 

For another tip, keyword competition increases when the category of the keyword broadens. To elaborate, for instance, a broad keyword like “mist” is likely to be dominated by many giant firms. In such cases, you need to find your own micro keywords. For example, rather than simply using “mist”, using a keyword like “rose extract vitamin D micro mist” that is based on the unique characteristics or ingredients of the product can make it easier to reach consumers with specific needs.

 

2. Strategically Place Moderate Amount of Keywords

 

If you excessively use keywords in the product description to boost its visibility in search engine results, some search engines might decide that the site is a spam, blocking it from appearing in search results. Moreover, even from the perspective of potential consumers, it would be an unsatisfying description with low readability. Therefore, it’s recommended to strategically place essential keywords in the following order:

• Once in the page URL
• Once in the product description title
• Once or twice in the description buy
• Once in the image alt text

 

3. Avoid Duplicating Product Descriptions

 

Using duplicate product descriptions across multiple pages can lead search engines like Google to categorize the pages as spam automatically. As a result, the site’s search ranking may decrease. To prevent this, provide unique descriptions for each product, even if the products are similar. Especially in cases of consignment sales or purchasing from suppliers, using the production description provided by the original sellers without any modification may lead to duplication with other sites, so be aware of this!

 

4. Write Product Descriptions from the Consumer’s Perspective

 

Product descriptions should help consumers make purchase decisions. They should not only provide necessary information about the product but also stimulate the desire to purchase the product. When writing product descriptions, it’s essential to highlight not just the basic features but also the benefits of using the product from the consumer’s perspective.

 

The essence of a product description is to persuade consumers to make a purchase. Therefore, rather than just listing the product’s features, it’s necessary to relate how the product can improve the consumer’s life. For example, rather than saying “A mist with good moisture and smooth texture,” a more effective description would be “A mist that absorbs quickly and leaves no stickiness which allows you to apply makeup immediately.”

 

Good Descriptions need Good Images to be Read

 

If you’ve written good product descriptions, you’ll need compelling product photos to accompany them, because no matter how good your product description is, consumers need to click on the product page first. In such cases, you can easily create attractive product photos using Draph Art. 

 

From dull product photos to eye-catching images

 

Upload plain product photos on Draph Art! Draph Art’s AI will generate various themed backgrounds that suit the product. If you have specific themes in mind, you can input keywords to generate the desired background.

 

Insert AI models to boring product photos

 

If your product photos look incomplete, you can use Draph Art to insert AI models. By simply uploading a photo of your product, Draph Art’s AI creates an advertisement model that complements the product. Don’t spend money on casting models; with just a few clicks in Draph Art, you can generate professional product photos.

 

 

In addition to these feature, Draph Art offers various functions such as multipack photo function, background removal function, replacing mannequins with human models, and etc. that makes product photo production easier. Sign up for Draph Art and create beautiful product photos! (5 free trial coupons are provided upon sign up)